Top 12 Multifamily Tech Stories: E-brokers, Acquistions, and More

LoopNet’s acquisition of Reaction Web heads off a list of the 12 most intriguing multifamily technology news bites of the past month.

16 MIN READ

Credit: LoopNet, Inc.

3. G5 Unveils Tracking of Social Networking

Bend, Ore.-based G5 Search Marketing unveiled its Facebook Fan Widget February 22 at the National Apartment Association’s Student Housing Conference & Expo. The G5 Facebook Fan Widget enables student housing clients to generate, track, and measure prospective resident leads from specific property Facebook fan pages. “We have long recognized the value of Facebook in our marketing efforts and have been active participants on the social network via our property pages,” says Blair Sweeney, development manager for Franklin Holdings, one of the first firms to try out the fan widget. “Now, we can track exactly what value those efforts are bringing.” Results generated by the widget on individual community Facebook marketing efforts are available through the G5 Local Marketing Platform’s dashboard.

About the Author

Chris Wood

Chris Wood is a freelance writer and former editor of Multifamily Executive and sister publication ProSales.

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