Top 12 Multifamily Tech Stories: E-brokers, Acquistions, and More

LoopNet’s acquisition of Reaction Web heads off a list of the 12 most intriguing multifamily technology news bites of the past month.

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Credit: LoopNet, Inc.

7. Sperry Van Ness Brokers Go Mobile

Irvine, Calif.-based commercial real estate brokerage firm Sperry Van Ness announced March 30 that it has implemented a new mobile marketing platform using Qonnect.mobi for its commercial property listings. Qonnect.mobi is a mobile marketing platform that uses 2D barcodes, also known as QR codes, along with highly optimized mobile Web pages to instantly deliver information to mobile users, providing Sperry Van Ness brokers and clients with immediate handheld access to property information such as URL links to mobile pages, digital flyers, images, video, and contact information by simply scanning a bar code with any smart phone device. “Technology has always been a key component to the success of this company, and this new mobile marketing platform is a result of our efforts to improve our efficiencies in marketing our listings,” says Kevin Maggiacomo, president and CEO of Sperry Van Ness. The firm’s downtown Chicago office will be the first to use the technology in the marketing of a 13,000-square-foot retail/restaurant space in Alta At K Station, a luxury high-rise development built by The Fifield Cos.

About the Author

Chris Wood

Chris Wood is a freelance writer and former editor of Multifamily Executive and sister publication ProSales.

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